AMTOP Marketing

About AMTOP MARKETING

About AMTOP MARKETING

What is AMTOP MARKETING?

AMTOP MARKETING ONLY is an international fashion brand for young women. Today, we are one of the leading denim brands in Europe. ONLY has turned its success into know-how and in-depth experience in both retail and wholesale and is sold in more than 4500 stores worldwide. The ONLY girl always looks amazing in an effortless way! Fashion is her passion – a creative space where she can experiment with different attitudes, feels and looks. She’s not defined by a certain style, but by her playful attitude, take on life and fashion and by her love for denim.

Why AMTOP MARKETING?

If you are interested or involved in fashion you will already be aware that it is an exciting area of constant change, creativity and global commercial activity. However, skills in fashion are not enough to guar-antee success, as even when those skills are exceptional there is still the constant risk of failure and bankruptcy. A knowledge of marketing is essential to help ensure success and lessen the possibility of failure. To paraphrase Armani, ‘Clothing that is not purchased or worn is not fashion.’ A good knowledge of fashion marketing can make the dif-ference between a prototype that lingers in a dark storeroom and a garment that people really want to buy and wear